Cold Email Templates

Spending countless hours perfecting your value proposition and sales strategy can be futile if your prospect never opens your email. Every element—your subject line, language, and tone—plays a critical role in capturing attention and securing a valuable lead.

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Language and Tone

To boost response rates, adjusting your tone and language is essential. Instead of using rigid, professional sales questions, opt for a more inquisitive, natural approach. For example, replace "Does that fit with what you are looking for?" with "Curious if that resonates."

Eliminate overused and impersonal phrases like "I hope this email finds you well" or anything that sounds like a sales pitch, such as "Want to pick your brain?" The goal is to make the recipient feel at ease and foster a genuine connection.

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Subject Line

Your subject line is one of the most critical components of a sales email. Like email frameworks, overused subject lines lose their impact. Understanding the principles of an effective email allows you to tweak elements while maintaining effectiveness.

Will Allred, co-founder of Lavender, recommends the following email framework:

1. Introduce yourself and your company.
2. Identify the problem your prospect is facing.
3. Present a solution.
4. Ask for permission to follow up.
5. Express gratitude for their time.
6. Close with a final message.

When crafting your email, keep these best practices in mind:

• Focus on a single message.
• Keep it concise but compelling.
• Use active language.
• End sentences with strong verbs.
• Maintain a respectful and engaging tone.

Following this simple framework will help your emails stand out and resonate with your prospects.

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Personalization and Relevance

Personalization adds immense value to your message. With inboxes flooded daily, generic sales emails often get ignored. Taking the time to craft a thoughtful email increases your chances of making a connection and receiving a response.

While there’s no universal formula for the perfect cold email, even small refinements can significantly improve your response rate. Ensuring your prospect perceives your email as personalized and relevant ensures that the time you spent on your sales strategy isn’t wasted.

To make things easier, we've compiled a set of first-email templates designed to help you secure an initial response from your prospects. Scroll down to access and download them!

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The Best First Emails to Send in Sales Templates

1. Pain Point Template (Hunter)

Use this template when you’re pitching your product or service that can aid your prospect in a directly but not intrusively.

Subject line: Can I help with [[pain point]]?

Body: Hi {{first_name}}, I want to reach out and ask how everything is going at {{company}}? How is your current {{current solution}} working out for you? We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}. Best,

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2. Solution for Client Challenge Template (Hunter)

Use this template when you want to highlight the problem that your product/ service solves; this allows your prospect to relate to you by being direct and assertive.

Subject line: Solution for [[challenge]]

Body: Hi {{first_name}},In working with other [[industry or position]], one of the key issues they’re struggling with is [[key issue]]. This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]]. If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.All the best, [[your name]]

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3. Quick Chat About Company Template (Lemlist)

Use this template if you’re looking to sell talent sources via email.

Subject line: Quick chat about {{companyName}}?

Body: Hey there, {{First Name}}, Don't have the staff to fill all of the available slots?I’m not here to waste your time {{firstName}}, so I’ll get straight to it and tell you why I’m interrupting your day.My name is [your name] and I co-founded [your company] -- [your company specialization].So {{firstName}}, if this is something that interests you, are we able to schedule a quick 20-minute call this week? I would love to discuss the strategy we’re using to bring qualified candidates and find a way to work together.If your answer is YES then I’ll forward my calendar link to you. If your answer is No then I’ll stop emailing you immediately.

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4. Client Company as a Good Fit Template (Klently)

Subject line: {{First Name}}+{{Your company}} will be a good fit

Body: Hi {{FirstName}},I hope this note finds you well.I’ve been working for a company called {{my company}} that specializes in X, Y and Z. In thinking about your role at {{company}}, I thought there might be a good fit for your group.Our {{product name}} has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.Can you help me get in contact with the right decision-maker?

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5. Answer to Client Problem Template (Saleshady)

Use this template when you want to highlight the problem that your product/ service solves in a fun and light manner to make your email more approachable rather than intimidating.

Subject line: {First Name}, We have the answer to your problem!

Body: Hey there {First Name},Do you feel like you could use a break right about now? As a business professional myself, I can totally resonate with you. Our [email tracking tool has helped many entrepreneurs] like yourself save a lot of time and stay on top of things! I myself have saved around 5 hours per week by setting up email campaigns with automated personalized follow-ups.Do you want to save time as well? If you do, then we can set up a demo call.Regards, {Your Name}