Learn as you grow

Lunas Library

At Lunas, we believe that education is just as important as execution. So feel free 
to take a look at our extensive collection of resources in B2B lead generation and sales all free, all fundamental.

Downloadable Resources Library

Ready? Set? Sell! It’s that easy when you go through our extensive library of downloadable resources and templates.

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Scaling from Go-To-Market Fit to Predictable Growth

Learn how to scale from Go-To-Market Fit to predictable growth with proven strategies, frameworks, and systems for sustainable success.

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Finding and Validating Your Go-To-Market Fit

Learn how to reach the right audience, stand out, and scale with confidence.

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Understanding Product-Market Fit vs. Go-To-Market Fit

Learn the difference between product-market fit and go-to-market fit—and how aligning both can set your startup up for long-term success.

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Blog Posts

Hear from the experts on all sales and marketing related topics when you browse through our extensive list of blog posts!

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Top Reads and Listens

Our favourite handpicks of books and podcasts we love and highly recommend for you and your business!

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$100M Offers

This book is an excellent hyper-tactical guide, packed with reasons for the methods, stories to demonstrate with clear principles, practical examples, and even exercises you can apply in your own business.

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All In Podcast

In this podcast, Palihapitiya, Calacanis, Sacks, and David Friedberg cover all things economic, tech, political, social, and poker in their podcast

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Certain to Win: The Strategy of John Boyd, Applied to Business by Chet Richards

This is a compelling book that applies the strategic insights of legendary military thinker John Boyd to the world of business. With concepts of agility, adaptability, and decision-making, the book offers invaluable guidance to business leaders seeking a winning edge in today's fast-paced and competitive landscape.

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Recommended People and Pages to Follow

Surrounding yourself with the right community can help you and your business grow and thrive. Get to know the top sales communities and top sales leaders with our trusted recommendations!

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Lenny Rachitsky

Lenny Rachitsky specializes in product-led growth strategies that drive business expansion. He has worked on growth at companies like Airbnb and writes a widely-read newsletter. Lenny hosts a podcast and actively invests in startups. With expertise spanning product design, marketing, and engineering, he creates comprehensive educational content for professionals.

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Michel Lieben

Michel Lieben is the founder and CEO of ColdIQ, which provides sales tools to grow revenue for companies, helping them earn over $100k/month. He builds outbound systems that generate opportunities on autopilot to book more meetings and leads. Lieben helps clients implement outbound sales systems by sourcing leads, researching ideal customers, crafting sales messages, automating sending, and ensuring deliverability. 

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Jordan Crawford

Jordan is an expert at early-stage B2B growth, helping startups find the pain, message against the pain, and scale messaging. He also helps mentor people through challenging job transitions, and building programatic outbound campaigns as a service for B2B tech companies. Jordan also monitors all open jobs at mid-market tech companies to monitor for painful moments and build outreach flows based on those moments.

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