Learn as you grow

Lunas Library

At Lunas, we believe that education is just as important as execution. So feel free 
to take a look at our extensive collection of resources in B2B lead generation and sales all free, all fundamental.

Downloadable Resources Library

Ready? Set? Sell! It’s that easy when you go through our extensive library of downloadable resources and templates.

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Finding and Validating Your Go-To-Market Fit

Learn how to reach the right audience, stand out, and scale with confidence.

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Understanding Product-Market Fit vs. Go-To-Market Fit

Learn the difference between product-market fit and go-to-market fit—and how aligning both can set your startup up for long-term success.

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140 Sales Discovery and Qualification Questions

140+ powerful questions designed to uncover customer needs, qualify leads, and close more deals.

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Blog Posts

Hear from the experts on all sales and marketing related topics when you browse through our extensive list of blog posts!

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Top Reads and Listens

Our favourite handpicks of books and podcasts we love and highly recommend for you and your business!

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$100M Offers

This book is an excellent hyper-tactical guide, packed with reasons for the methods, stories to demonstrate with clear principles, practical examples, and even exercises you can apply in your own business.

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All In Podcast

In this podcast, Palihapitiya, Calacanis, Sacks, and David Friedberg cover all things economic, tech, political, social, and poker in their podcast

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Certain to Win: The Strategy of John Boyd, Applied to Business by Chet Richards

This is a compelling book that applies the strategic insights of legendary military thinker John Boyd to the world of business. With concepts of agility, adaptability, and decision-making, the book offers invaluable guidance to business leaders seeking a winning edge in today's fast-paced and competitive landscape.

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Recommended People and Pages to Follow

Surrounding yourself with the right community can help you and your business grow and thrive. Get to know the top sales communities and top sales leaders with our trusted recommendations!

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Lenny Rachitsky

Lenny Rachitsky specializes in product-led growth strategies that drive business expansion. He has worked on growth at companies like Airbnb and writes a widely-read newsletter. Lenny hosts a podcast and actively invests in startups. With expertise spanning product design, marketing, and engineering, he creates comprehensive educational content for professionals.

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Sales Management Executives

Is a private LinkedIn Group with over 300,000 members dedicated to bridging the knowledge gap and allowing sales management executives to thrive.‍

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Eric Nowoslawski

Eric is an outbound lead generation expert, uses diverse channels to create reliable revenue pipelines. Employing 20+ databases, he merges Firmographic, Technographic, and Persona data, crafting precise playbooks. Eric emphasizes equipping sales teams with knowledge of their entire Target Addressable Market, guiding them to identify companies with the most pressing needs for their solutions.

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